Mentally Stable

Privacy Policy

http://www.mentallystable.co.uk  |  Last updated: March 2026

1. Introduction

Welcome to Mentally Stable (“we”, “us”, “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information about you when you visit http://www.mentallystable.co.uk.

Mentally Stable is an independent equestrian content and affiliate marketing website operated from the United Kingdom. We are subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website you confirm that you have read and understood this policy.

2. Who We Are

Mentally Stable is the data controller for personal data collected through this website.

If you have any questions about this policy or how we handle your data, please contact us at:

We do not currently have a Data Protection Officer (DPO) as we are a small independent website, but we are committed to handling your data responsibly and in line with UK GDPR requirements.

3. What Data We Collect

We may collect and process the following personal data about you:

3.1 Data You Provide to Us

  • Your name and email address if you contact us directly via email or a contact form
  • Any information you voluntarily share in correspondence with us

3.2 Data We Collect Automatically

When you visit our website, we (or our third-party service providers) may automatically collect:

  • Your IP address and approximate location (country/region level)
  • Browser type and version
  • Device type and operating system
  • Pages you visit on our site and how long you spend on them
  • The website that referred you to us
  • Links you click on, including affiliate links

3.3 Cookies and Tracking Technologies

We use cookies and similar technologies on our website. Please see our separate Cookie Policy for full details. You can manage your cookie preferences at any time via the cookie consent banner on our site.

4. How We Use Your Data

We use your personal data for the following purposes:

  • To operate and improve our website and content
  • To respond to enquiries you send us
  • To understand how our content is used, via aggregated analytics data
  • To display relevant advertising and measure the performance of affiliate links
  • To comply with our legal and regulatory obligations

We will never sell your personal data to third parties.

5. Our Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

  • Consent — for analytics cookies and non-essential tracking (you can withdraw consent at any time via our cookie banner)
  • Legitimate interests — for basic website operation, security, and fraud prevention, where our interests are not overridden by your rights
  • Legal obligation — where we are required to process data to comply with the law

6. Affiliate Links and Third-Party Websites

Mentally Stable participates in affiliate marketing programmes. This means that some links on our website are affiliate links — if you click on one of these links and make a purchase, we may earn a commission at no extra cost to you.

When you click an affiliate link, you will be taken to a third-party website. That website will have its own privacy policy and will collect its own data about you. We are not responsible for the privacy practices of third-party websites and encourage you to review their policies before providing any personal information.

Affiliate programmes we may participate in include, but are not limited to, those operated by retailers, equestrian brands, and affiliate networks operating in the UK and internationally.

7. Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects data such as pages visited, session duration, and device type. This data is aggregated and anonymised where possible.

GA4 uses cookies. We only load GA4 tracking after you have consented to analytics cookies via our cookie consent banner. You can withdraw consent at any time.

For more information on how Google processes data, please visit: https://policies.google.com/privacy

8. Who We Share Your Data With

We do not sell your personal data. We may share data with the following categories of third parties:

  • Analytics providers (e.g. Google Analytics) — for website performance analysis
  • Affiliate networks and partner retailers — limited data shared via affiliate tracking links when you click through to their websites
  • Cookie consent management providers (e.g. CookieYes or Complianz) — to manage and record your consent preferences
  • Hosting and infrastructure providers — who store and process data on our behalf under data processing agreements
  • Law enforcement or regulatory bodies — where we are legally required to do so

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

9. International Data Transfers

Some of the third-party services we use (such as Google Analytics) may transfer and process your data outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as reliance on Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA).

10. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes set out in this policy:

  • Contact enquiries: up to 12 months from the date of correspondence, unless an ongoing relationship requires longer retention
  • Analytics data: in line with Google Analytics default retention settings (up to 14 months for user-level data)
  • Cookie consent records: up to 12 months, or until you withdraw consent

When data is no longer required, it is securely deleted or anonymised.

11. Your Rights Under UK GDPR

As a UK resident, you have the following rights in relation to your personal data:

  • Right of access — to request a copy of the personal data we hold about you
  • Right to rectification — to request we correct inaccurate or incomplete data
  • Right to erasure — to request we delete your personal data (‘right to be forgotten’), where applicable
  • Right to restrict processing — to ask us to limit how we use your data in certain circumstances
  • Right to data portability — to receive your data in a structured, machine-readable format
  • Right to object — to object to processing based on legitimate interests or for direct marketing purposes
  • Right to withdraw consent — where processing is based on consent, you can withdraw it at any time (this does not affect the lawfulness of processing before withdrawal)

To exercise any of these rights, please contact us at: info@mentally-stable.com

We will respond to all legitimate requests within one month. In complex cases, this may be extended by a further two months, in which case we will notify you.

12. Right to Complain

If you believe we have not handled your personal data in accordance with this policy or UK GDPR, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority.

We would appreciate the opportunity to address any concerns before you contact the ICO, so please reach out to us in the first instance.

13. Children’s Privacy

Mentally Stable is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated ‘Last updated’ date. We encourage you to review this policy periodically. Continued use of our website after changes have been posted constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

© 2026 Mentally Stable. All rights reserved.